The future of TV Advertising has arrived. To educate and prepare brand marketers, agency media professionals and TV executives as Addressable TV scales across the marketing ecosystem, three leading industry experts will take a "Deep Dive – On Addressability" in a 60-minute webinar hosted by MediaVillage founder Jack Myers. Watch it below.
The webinar features Larry Allen, vice president & general manager, addressable enablement, Comcast Advertising; Elizabeth Crotty, executive director, product development & management, Cox Media; and Malia Moran, group vice president, strategic product management, Spectrum Reach.
"It's important to communicate and educate the hundreds of media buyers and thousands of advertising decision-influencers about this complex and evolved opportunity that has entered the media mainstream and is a core part of all television plans," said Myers, who has built the industry's most up-to-date library of thought leadership and educational insights on addressable TV, fully searchable at www.MeetingPrep.com. "Addressable TV bridges the gap between legacy and digital advertising and a holistic approach is essential to build a sustainable and scalable ad buying model," he points out.
The webinar discussion will focus on the On Addressability playbook and serve as a "how-to" on leading addressable advances for brand marketers, agency professionals and media executives. Educational insights will include:
Marcien Jenckes, president, advertising, Comcast Cable, commented: "Everyone in the advertising ecosystem has a role in bringing TV addressability to fruition—from the advertisers who adjust their TV strategies to include its emerging capabilities, to the programmers who provide their inventory, to the many technology enablers in between who make it happen. But we realize that it begins with us — the distributors—who bring the ads to viewers' households each day. It is incumbent upon us to lay the groundwork and set up the infrastructure to truly 'turn on' addressability for the industry in a way that is secure, scalable and effective."
For interviews about the webinar or with Jack Myers, contact Diane@mediavillage.com. To learn more about MediaVillage's education and diversity programs, visit AboutMediaVillage.com.