Campaigns to put the onus on consumers go back a long way and are remarkably effective. "Big Oil Wants You to Blame Yourself," proclaimed the New York Times on September 5. The story is about the master spin exercise by which the industry deflected blame for climate change and heaped it instead on the backs of individual consumers. In other words, it's about what you do to reduce your carbon footprint, not about the much larger contribution of major oil companies.
Enjoying This Commentary? There's More to Love
Subscribe to MediaVillage to receive email alerts featuring the latest content on advertising, media/TV, and marketing strategies and trends, including exclusive The Myers Report research findings.