dentsu X Elevates Leah Meranus to Chief Executive Officer for North America
dentsu X announced today the appointment of Leah Meranus (pictured at top) as Chief Executive Officer of dentsu X North America -- an elevation from her most recent role as US Chief Media Officer. As North America CEO, Leah will focus on moving the award-winning media agency forward by defying industry conventions to forge more meaningful partnerships, drive greater business results, and develop the best media leaders of the future. Leah will report into Doug Rozen, CEO, dentsu Media, Americas.
Under Leah's stewardship as Chief Media Officer, dentsu X US was named the fastest growing media agency in the US and globally for the fourth year in a row in 2022, according to RECMA, and ranked fourth on the 2022 H1 COMvergence New Business Barometer in the US (and third globally). In 2022, the agency brought home key new business wins including Heineken, Santander, Insmed, JCPenney, Scenic Cruises, The Aspen Group, and more, and kicked-off 2023 by announcing the global win of McCormick just last week.
"As we look to accelerate dentsu X in North America, Leah Meranus is the right leader to fuel a clear vision for the agency and its clients," said Doug Rozen, CEO, dentsu Media, Americas. "Leah's reputation and conviction are unparalleled. Every day, she is leading what's next in media."
Leah Meranus stated: "Defying convention to deliver meaningful outcomes for clients is at the heart of everything we do at dentsu X. Understanding the world has changed and consumer behavior has shifted forever, we believe in pressure testing the status quo at every turn to inform effective and innovative brand and performance media decisions. I am excited to take on this new role and evolve the business forward with our incredible team and portfolio of clients."
Leah has 20+ years of industry experience, partnering with some of the world's leading marketers across nearly every category. As CEO of dentsu X North America, she will oversee the agency in the US and Canada and work closely with global dentsu X leadership.
Sanjay Nazerali, Global Client and Brand President at dentsu X, added on the appointment: "Leah is an incredible driver of the dentsu X brand who truly understands the motivation behind human behavior and how to help brands grow by delivering experiences through media. I'm thrilled for her to have a greater leadership presence across the network."
Leah will get to work immediately rounding out her executive leadership team, including the elevation of Scott Daly to Chief Client Officer, dentsu X US. Previously serving as EVP, Managing Director for dentsu X US, Scott will now oversee client businesses and relationships, driving consistency, excellence and best practices across the agency. A true client partner and developer of great talent, Scott has a wealth of industry experience building the majority of his career at dentsu during his 30-year tenure.
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