Diabetes- Getting The Right Message To The Right Audience - DailyTRA
Diabetes is a disease characterized by high blood glucose levels that result from defects in the body’s ability to produce and/or use insulin which affects nearly 26 million children and adults in the United States.
Presenting the right message to the right audience of viewers is a critical step in the promotion of prescription drugs to consumers given the serious and sometime, life threatening illnesses diseases such as Diabetes introduce. Since Diabetes is a unique condition that affects both genders at any age, the new single-source metrics provided by TRA can help prescription drug advertisers reduce waste in media spending when purchasing commercial inventory based on demographics alone to find The Right AudienceTM.
The following chart illustrates which cable networks are best for advertisers who are seeking to reach this niche audience of Diabetes patients using Insulin or Oral Agents to control their Type I, Type II or Gestational diabetes throughout the day.
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