Time is money…we’ve all heard that before. So why not put your money in the right time…the right time slot that is! Why waste time and money advertising on programs that give nothing or little in return in terms of ROI? Diet Carbonated Soft Drink advertisers should spend more on programs such as The Good Wife and less on others as indicated by the Media TRAnalytics® chart below. With TRA’s Media TRAnalytics®, advertisers use Purchaser Rating Points™ (PRP™) to find out which programs indexed highest for their products - which programs reach their ultimate audience, the purchasers - thereby effectively eliminating the wasteful spending that is associated with Plain Old Ordinary Ratings (POOR).