Digital Ad Spend Driving Legacy Media Growth
MyersBizNet Exclusive Economic Data
Digital advertising spending in legacy media (TV, Print, Radio, Out-of-Home) is forecast to grow 20% in 2015 to nearly $18 billion according to exclusive MyersBizNet data. Advertiser spending on legacy advertising formats in these media is forecast to decline 5.7% to $118 billion. Detailed 2015 forecasts are below. MyersBizNet data and forecasts from 2000 to 2020 for 52 above and below-the-line media, marketing and promotion categories are available to MyersBizNet members.
| MyersBizNet TomorrowToday 2015 | |||
| Official Marketing / Advertising Spending Data 2015 | |||
| UPDATED 1-5-15 Data reported in 000,000 | |||
| Digital Ad Spend in Legacy Media | 2014 | 2015 | |
| $ | % Change | $ | |
| Broadcast Network TV | 1,923 | 25.00% | 2,403 |
| Cable/Satellite Network Television | 1,347 | 30.00% | 1,751 |
| Local & National Spot Broadcast TV | 1,050 | 12.00% | 1,176 |
| Local/Regional Cable TV | 171 | 20.00% | 205 |
| Broadcast Syndication | 122 | 12.00% | 136 |
| Digital Place-Based Video Media (excl. cinema) | 969 | 6.20% | 1,029 |
| Cinema Advertising | 1 | 15.00% | 1 |
| Interactive, VOD & Addressable TV Advertising | 229 | 80.00% | 413 |
| Terrestrial Radio | 1,294 | 18.00% | 1,527 |
| Newspaper Advertising | 5,080 | 15.00% | 5,842 |
| Consumer Magazines Advertising | 2,155 | 24.00% | 2,672 |
| Out-of-Home/Place-Based (excl. Cinema & D-OOH-V] | 649 | 20.00% | 779 |
| Total Digital Ad Spend in Legacy Media | $14,990 | 19.60% | $17,935 |
| SOURCE: MYERSBIZNET, INC. | |||
| MyersBizNet TomorrowToday 2015 | |||
| Official Marketing / Advertising Spending Data 2015 | |||
| UPDATED 1-5-15 Data reported in 000,000 | |||
| Legacy Ad Spend in Legacy Media | 2014 | 2015 | |
| $ | % Change | $ | |
| Broadcast Network TV | 17,334 | -5.80% | 16,328 |
| Cable/Satellite Network Television | 25,659 | -0.80% | 25,454 |
| Local & National Spot Broadcast TV | 22,030 | -12.30% | 19,321 |
| Local/Regional Cable TV | 5,076 | -8.20% | 4,660 |
| Broadcast Syndication | 2,166 | -6.00% | 2,036 |
| Cinema Advertising | 742 | 3.50% | 768 |
| Terrestrial Radio | 14,453 | -3.60% | 13,933 |
| Newspaper Advertising | 18,337 | -8.20% | 16,833 |
| Consumer Magazines Advertising | 13,245 | -6.80% | 12,344 |
| Out-of-Home/Place-Based (excl. Cinema & D-OOH-V] | 6,998 | 1.80% | 7,124 |
| Total Legacy Ad Spend | $126,040 | -5.70% | $118,801 |
| SOURCE: MYERSBIZNET, INC. | |||
Jack Myers
Media Ecologist, Founder: MediaVillage and Advancing Diversity Hall of Honors Jack Myers is a media ecologist and founder of MediaVillage, the media and advertising community’s leading resource for market intelligence, education, business connection…
