Digital Ad Spend Driving Legacy Media Growth

By The Myers Report Archives
Cover image for  article: Digital Ad Spend Driving Legacy Media Growth

MyersBizNet Exclusive Economic Data

Digital advertising spending in legacy media (TV, Print, Radio, Out-of-Home) is forecast to grow 20% in 2015 to nearly $18 billion according to exclusive MyersBizNet data. Advertiser spending on legacy advertising formats in these media is forecast to decline 5.7% to $118 billion. Detailed 2015 forecasts are below. MyersBizNet data and forecasts from 2000 to 2020 for 52 above and below-the-line media, marketing and promotion categories are available to MyersBizNet members.

MyersBizNet TomorrowToday 2015   
Official Marketing / Advertising Spending Data 2015   
UPDATED 1-5-15  Data reported in 000,000   
Digital Ad Spend in Legacy Media20142015
$% Change$
    
Broadcast Network TV 1,92325.00%2,403
Cable/Satellite Network Television 1,34730.00%1,751
Local & National Spot Broadcast TV1,05012.00%1,176
Local/Regional Cable TV17120.00%205
Broadcast Syndication 12212.00%136
Digital Place-Based Video Media (excl. cinema)9696.20%1,029
Cinema Advertising115.00%1
Interactive, VOD & Addressable TV Advertising22980.00%413
Terrestrial Radio 1,29418.00%1,527
Newspaper Advertising 5,08015.00%5,842
Consumer Magazines Advertising 2,15524.00%2,672
Out-of-Home/Place-Based (excl. Cinema & D-OOH-V]64920.00%779
Total Digital Ad Spend in Legacy Media$14,99019.60%$17,935
SOURCE: MYERSBIZNET, INC.   
    
MyersBizNet TomorrowToday 2015   
Official Marketing / Advertising Spending Data 2015   
UPDATED 1-5-15 Data reported in 000,000   
Legacy Ad Spend in Legacy Media20142015
$% Change$
    
Broadcast Network TV 17,334-5.80%16,328
Cable/Satellite Network Television 25,659-0.80%25,454
Local & National Spot Broadcast TV22,030-12.30%19,321
Local/Regional Cable TV5,076-8.20%4,660
Broadcast Syndication 2,166-6.00%2,036
Cinema Advertising7423.50%768
Terrestrial Radio 14,453-3.60%13,933
Newspaper Advertising 18,337-8.20%16,833
Consumer Magazines Advertising 13,245-6.80%12,344
Out-of-Home/Place-Based (excl. Cinema & D-OOH-V]6,9981.80%7,124
Total Legacy Ad Spend $126,040-5.70%$118,801
SOURCE: MYERSBIZNET, INC.   
    
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