Download Today: Digital Ad Spend Growth Boosts Total U.S. Audio Ad Spend

By The Myers Report Archives
Cover image for  article: Download Today: Digital Ad Spend Growth Boosts Total U.S. Audio Ad Spend

Total U.S. audio ad spend has recovered from the 14% decline that occurred between 2000 and 2010.  Jack Myers TomorrowToday forecasts that, by 2020, total U.S. audio ad spend will exceed $20 billion, driven by solid growth in digital ad investment.  Audio content has fared better than print-originated content in the face of new digital alternatives.  Newspaper-originated ad spend declined by nearly 40% between 2000 and 2010.  Unlike legacy newspaper-originated content, audio ad offerings (linear and digital) have maintained geo-targeting attributes combined with real-time content relevance.  Audio advertising spend includes legacy & digital terrestrial radio and online-originated audio (Pandora, Spotify, podcasts, et al).

Scroll down for details to download the full Jack Myers TomorrowToday detailed 45-page 2000-2020 Advertising, Shopper Marketing and Trade Communications Data and Forecasts report. Registered member company executives can download the report free; non-member companies can purchase the report for $4,950.  If you have trouble downloading our report, please email maryann@myersbiznet.com.

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