Download Today: Digital Ad Spend Growth Projected to Arrest Total U.S. Newspaper Ad Spend Decline

By Jack Myers Jack Myers TomorrowToday Economics Archives

Jack Myers TomorrowToday forecasts that newspaper-originated digital content ad spend will surpass newspaper-originated legacy content spend by 2019.  By 2020, annual digital ad spend for newspaper-originated content is projected to exceed legacy spend by $1.7 billion. This infusion of digital ad spend is expected to drive a modest turnaround in total annual newspaper-originated content ad spend by 2020.  Newspaper-originated content includes all legacy and digital content published by U.S. local and national newspapers.

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