This past week I had the distinct honor to present a number of exciting companies at the SFBIG event in San Francisco (www.sfbig.com). SFBIG is a local Bay Area networking and educational organization that brings together the best of the marketing and technology worlds, and the content at this event was all about innovation.
Each company had just 70 seconds to tell its story to a room of over 400 people, and I was utterly amazed at how well they did! It's not easy to tell a story in that short a period of time, but the fact is (to quote an old ad tagline) you never get a second chance to make a first impression. The art of the elevator pitch is a thing of beauty and in that event I saw it in action. Every company was able to present themselves concisely to an audience that understood what they had to say. It was fantastic!
So with that, I decided to have a little fun with this edition of the Digital Influentials; I decided to mention each of these companies in seven words or less, rather than 70 seconds. It's a challenge, but let's see how I do, shall we?
BAKESPACE (http://www.bakespace.com/): Recipes, conversation. Good food, good times!
EXPOTV (http://www.expotv.com/): Real people make videos about real products!
HOMERUN (http://homerun.com/apply): Local offers and opportunities. Sign me up!
JIWIRE (http://www.jiwire.com/): Mobile, WiFi advertising. Reach on the go!
LONG BOARD MEDIA (http://www.longboardmedia.com/): Vertical network targeting e-commerce. Shopper marketing online!
MAXPOINT (http://maxpointinteractive.com/): Pinpoints your target locally. Direct marketer's dream!
MILO (http://milo.com/): Search online, buy locally. No wasted time!
MISO (http://bazaarlabs.com/): Social networking while watching TV. Entertaining fun.
MYTOWN (http://www.booyah.com/): Play local game - interact with local people!
NETWORKED INSIGHTS (http://www.networkedinsights.com/): Listen to social, react with your audience.
PEERSET (http://www.peerset.com/): Psychographic targeting technology based on personal tastes.
PLACECAST (http://www.1020.com/): Location-based mobile marketing initiatives. Cool.
THENTIC (http://www.thentic.com/): Connects people, producers and retailers online.
TRACK SIMPLE (http://www.tracksimple.com/): Save time on reporting, mine insights. Nice!
XLNT ADS (http://www.xlntads.com/): Creative talent, scale and volume. Easy solution.
That was fun! Not an easy exercise, but definitely worth a shot. Try it for your own company and see what you come up with!
Talk to you next column!
Cory Treffiletti is President and Managing Partner for Catalyst SF. Cory has been a thought leader in interactive marketing and advertising since 1995. Cory can be contacted at firstname.lastname@example.org.
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