Discarding Information Tools of the Past

Every week, Jack Myers shares his unique perspective on the state of the media and advertising business in this free video. Jack's full report and economic forecasts are available to members at www.jmyersmedia.biz.

There’s too much wasted information and not enough knowledgein business today. Ask this simple question: what percentage of the data you review for your business is useless information and what percentage truly offers incremental and actionable knowledge? Whatever your business focus you’re probably operating with outdated metrics. Watch this week’s Jack Myers video and learn why companies are discarding the information tools of the past. Platinum Members receive custom analysis and reports, along with strategic guidance and insights.

To view, please click on the video above or visit http://jackmyers.v.reutersinsider.com/.

Members can access the report at www.myersmedia.biz. I share exclusive insights from the report in this week’s Video Media Business Report, available above and through Reuters Insider iPad app, which is available at no cost to all Media Business Report members.

Video provided by Reuters Insider (http://insider.thomsonreuters.com)