Discovery Channel Ranked #1 Quality Sales Organization by Ad Execs. TBS/TNT 2nd; History 3rd

By Jack Myers ThinkTank Archives
Cover image for  article: Discovery Channel Ranked #1 Quality Sales Organization by Ad Execs. TBS/TNT 2nd; History 3rd

This is the first in a series of reports on general entertainment network organizational attributes, based on exclusive research conducted by Jack Myers Media Business Report among our panel of advertiser and media agency executives. Future surveys are being conducted in the next several weeks to generate similar insights on news and sports networks and on online publishers. Respondents to the Myers survey were asked to select the top one to three attributes (among ten attributes listed) that best personify for 56 general entertainment broadcast and cable networks. The attributes measured were: Quality Sales Organization; Efficient Media Costs; Expensive Media Costs; Value for the Investment; Effective and Relevant Sales Presentations; Innovative and Non-Traditional Sales Efforts; Relevant Research Insights; Online, Mobile, Multi-Platform Opportunities; Good Administrative Support Services; No Meaningful Sales Organization Qualities. This week's subscriber-only report provides an overview of networks identified as having Quality Sales Organizations.

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