Discovery's Power of the Package Lifts All Brands

By and The Myers Report Archives
Cover image for  article: Discovery's Power of the Package Lifts All Brands

What happens to perceived media brand equity value among different stakeholders when individual networks within a family of networks have a range of competing genres and divergent target audiences? How do individual content brands impact overall corporate equity? Discovery Networks, home to Animal Planet, Discovery Channel, HGTV, Food Network, Travel Channel, TLC, Cooking Channel, Investigation Discovery and OWN, enjoys strong brand equity as one of only two TV network groups, along with Walt Disney Television, that is highly ranked among all three primary stakeholder groups measured in The Myers Report Media Brand Equity Study: advertiser executives, media agency professionals and consumers.

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