DMTraining -- October 2015 Tips of the Week

Digital Media Training
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Organize your connections.

Oct. 23, 2015 -- Your frequency matters on social media. Post too much and you'll become annoying and overbearing, post too little you'll get squashed. Users who post 2-3 times a day receive twice as many engagements than users who post once a week. Becoming relevant in discussions and forums in your field will only increase the quality of your posts.

Oct. 16, 2015 -- Creating a buzz around your social media is a great way to get noticed and receive interactions. For example if you or your company have a new offering available it might be smart to grab the attention of your followers with teasers. A teaser as in "Coming soon, new infographic on #digital and #mobile." This let's your followers look out for your next post which will increase engagements. Apply and test this method to make the most of your efforts.

Oct. 9, 2015 -- Measure and track your results. Tools like Twitter Analytic track your tweets and social outreach. A chart is built based around your tweets displaying your average viewership and impressions. From these results you can strategize your next post to be similar or target the audience you would like to speak to. A new strategy will engage your buyers.

Oct. 2, 2015 -- Think Social, Local, Mobile (SoLoMo). The most successful way to reach a large audience is by using these three categories to define your campaign and reach your target audience. For example, real estate agents could use location based tweets or Facebook posts to target their audience for optimal views by the right people.

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