dmexco 2016: The Global Business and Innovation Platform of the Digital Economy

Thought Leaders
Cover image for  article: dmexco 2016: The Global Business and Innovation Platform of the Digital Economy

On September 14 and 15, Cologne, Germany will be the venue of the event of the year: dmexco 2016. MediaVillage.com is proud to be a dmexco media partner. A unique combination of a leading trade fair and an outstanding conference, dmexco will bring together the movers and shakers, visionaries, marketing and media professionals techies, and creative thinkers of the global digital economy. This year, more than 570 top speakers, over 950 exhibitors, and around 50,000 visitors are expected to attend the event, whose motto is "Digital is everything — not everything is digital". dmexco offers all digital decision-makers the perfect location to make high-caliber contacts, generate direct business deals, and evaluate new business ideas.

For the first time, dmexco will be held in four trade fair halls (more than 90,000 sqm), which will be completely filled. The exhibitors will include international companies such as Accenture, Adobe, Amazon, Aol, eBay, Facebook, Google, Groupon, IBM, Medialink, Microsoft Bing, Neustar, Oracle, Payback, PayPal, Rakuten, Salesforce, Shazam, Spotify, Telefonica, Twitter, Vice, Yahoo, and Yandex. In the area of broadcasting, trade visitors can look forward to exhibitors such as Beet.tv, Discovery Channel, Eurosport, RTL, SevenOne Media, and Sky. The global agency networks that will have their own stands at dmexco include GroupM, Havas Media, Dentsu Aegis, IPG Mediabrands, Mediacom, Starcom Mediavest, Vivaki, and Xaxis. There has also been a significant increase in companies coming from the Scandinavian markets of Sweden, Finland, and Denmark, as well as Austria, Switzerland, and the growth markets of the USA, the UK, France, and Israel. In 2016, numerous exhibitors will also be coming from Asian markets such as Malaysia and Singapore. You can find all the exhibitors at a glance here.

The star-studded conference program of dmexco 2016 will bring together all the theme worlds and disruptive trends of the digital economy and present them on a total of 15 stages. From leading international CEOs to founders of up-and-coming start-ups, and from digital prophets to creative masterminds, exceptional individuals and top decision-makers from all segments of the global digiconomy will illuminate the most important economic trends at dmexco. The lineup will include numerous CEOs and CMOs of leading international companies such as Paul Bulcke, CEO, Nestlé; Julia Goldin, CMO, Lego; Dana Anderson, CMO, Mondelez; Richard C. Lee, CMO Greater China, PepsiCo; Sophie Blum, Vice President Marketing Europe India Middle East Africa, P&G; Andy Gall, CTO, Red Bull and Dr. Bruno Saelzer, CEO, Bench; as well as stars of the digital economy such as Twitter CEO Jack Dorsey, VICE founder Shane Smith, Snapchat's Chief Strategy Officer Imran Khan, and Facebook's Chief Product Officer Chris Cox. At the heart of this year's program are the trend themes "connected world" and "video". Two additional new stages — the Experience Hall and the Motion Hall — have been created especially to cover these themes. The complete program of the 2016 dmexco conference is now available here.

All of the significant brands and leading companies of the global digiconomy will be on board at dmexco 2016. Leading international pioneers, creative masterminds, and the corporate executives of the biggest advertisers, digital brands, agency networks, and publishers will be coming from all over the world and from every sector in order to present the latest trends and innovations at dmexco and discover new business potential. At dmexco the key trends for the entire economy will become visible. The focus will be on dialogue and business deals — and that will certainly pay off for the participants!

Experience dmexco 2016 — the global business and innovation platform of the digital economy – get your tickets for dmexco now.

The opinions and points of view expressed in this commentary are exclusively the views of the author and do not necessarily represent the views of MediaVillage.com / MyersBizNet, Inc. management or associated bloggers.

Copyright ©2019 MediaVillage, Inc. All rights reserved. By using this site you agree to the Terms of Service and Privacy Policy.