Do Not Get Left Out In The Cold - DailyTRA

Cover image for  article: Do Not Get Left Out In The Cold - DailyTRA

As colder weather started to roll out in many parts of the country, we see that Cruise Enthusiasts were watching some of the top rated TV entertainment programs, but avoiding sports programs. TRA’s Media TRAnalytics® users are uncovering which programs are more likely watched by the different types of targets they care about and additionally, these users are increasing product sales.

To grow product sales and avoid wasting dollars when media is bought advertisers are shifting to buying television based on “The Right Audience.”

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