Do Not Make Your Media Plan Give You Heartburn - DailyTRA
Decisions, decisions, decisions! Making the right media planning and buying ones will often result in a sense of pride and accomplishment. Make the wrong ones and chances are you end up spending your nights battling heartburn and pain, worrying about not making the maximum impact in terms of ROI. With Media TRAnalytics®, media planners can create media plans that are based on the right programs, along with The Right Audience™ for their clients’ products, thereby allowing them to maximize their media buys to the fullest in terms of ROI. For example, among the top rated Broadcast Programs for the Week of Nov 15th one program indexed above 120 for Gastrointestinal buyers keeping wasteful spending at a minimum. By reallocating media spend from underachieving to overachieving programs that deliver the audience advertisers want, it allows media planners and buyers to make the right decisions that will increase ROI. So why waste time worrying about whether you’re making the right planning and buying decisions? Eliminate heartburn from your life by using Media TRAnalytics® to plan your media buys. We’re making the decision now easier than ever for you.
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