Does Building Your Media Plan Make Your Hair Hurt? - DailyTRA

The process (or processes) the industry goes through to develop media plans is a bit like solving a Rubik’s cube today! It makes your head and hair hurt just thinking about it, right? How do you make the smartest media buys in today’s complex environment? With TRA’s patented Media TRAnalytics®, advertisers are able to find programs, networks, and dayparts that offer The Right Audience™ for their products so they can improve product sales with advertising. In the instance of brands of Shampoo, Hair Conditioner and Hair Styling products – understanding how to maximize reach for your Hair Care franchise is informed by knowing in which programs you can find purchasers of these products individually and collectively. Boost your sales volume with TRA’s Media TRAnalytics®

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