Dogs Versus Cats and The Right Audience™ - DailyTRA

Media sellers, typically, guarantee their ratings for households with pets against a gender/age target, regardless if the household owns a cat or a dog. However, TRA clients are making smarter media plans! As Media TRAnalytics^® demonstrates among the top 10 rated cable programs for the week of October 25, 2010, households that purchase dog food/treats watch a different set of programs than households that purchase cat food/treats.

Advertisers that are using Media TRAnalytics^® to buy their TV inventory based on purchasers instead of gender/age surrogate targets and Networks that are selling inventory among The Right Audience™ are minimizing TV waste while increasing product and media sales respectively.

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