Dogs Watching TV May be Unlikely but Finding Their Humans Just Got Easier - DailyTRA - MediaBizBloggers

Traglobal

While Dog Food advertisers have been plagued by product recalls, their commercials can be more effective by having them reach The Right Audience™ - the humans who buy Dog Food. Based on the brand’s business objectives, they might want to communicate to humans who buy their brand, the competitive brand, or some other combination of purchasing. The traditionally obvious media plans place dog food ads on networks and programs about animals but now, old dogs can learn new tricks with TRA Media TRAnalytics® - learn exactly where to fetch those humans who are buying Dog Food. Until there is scented TV or until dogs can talk, we will have to rely on their humans to pay attention to the message which means we have to get that message to them in the programs they watch.

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