And… From stodgy magazine to multimedia juggernaut – how "The New Yorker" did it.
Plus, rants and raves on the meaninglessness of taglines, the platform that can turn your idea into a book in just 12 hours, and more.
Brand authority Tom Asacker and Media Strategist Mark Ramsey go inside what’s really happening in media.
Listen as we go inside media to reveal the ugly truth!
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Special thanks once again to our awesome producer! Jeff Schmidt – Exciting Audio for Media.
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