At first glance, The Huffington Post's Senior Columnist, Ann Brenoff, got my attention with her article on 5 Ways Women Get Screwed In Retirement:
This is the conventional wisdom. Women are screwed unless we buck up, embrace the well-known rules of the road in the financial system, and just generally get with it.
It may be conventional, but it's just wrong! Women aren't in the wrong because they aren't getting on board with how the financial industry works, even for something as important as their retirement. The industry does not address our primary financial priorities, which are, in priority order:
These are the concepts women care about and relate to. But instead, throughout the industry, it's all about "wealth management," "retirement," "invest now," "beat the market." What a disconnect!
Women will re-engage with their own financial health, when they feel empowered and get the financial advice they actually need.
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