Louisa Wong (pictured below), CEO of Americas for Wavemaker, talks with DPAA CEO Barry Frey in this installment of Short Connects. DPAA Short Connects is the video news and interview series that goes into the hearts, minds and decision-making of today’s advertising and media leaders.
Louisa, a good friend of the association, talks about today’s media options, explains that agencies must partner with clients more than ever and gives advice to the media owners and the DOOH sector.
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