Doritos, Chevy, Jaguar, HP & more - [L]earning Media

What Brands Need to Know About Facebook's News Feed Redesign

Business Insider 3.7.2013

Facebook announced its News Feed redesign today in Menlo Park, Calif. There are some interesting aspects that brands should note. One of the first things noteworthy changes is that photos and videos will be bigger.

19 Sure-Fire Ways to Amplify Your Social Reach

Hubspot 3.4.2013

Marketers ... we're on the hook for lead gen. Marketers ... we're on the hook for using social media, too. Those two things ever seem at odds with one another? Maybe. Because aside from just publishing more links to landing pages, the ways you can generate leads on social media sometimes seem a little lacking.

What Social Media Will Look Like in 2020?

The Wall Street Journal 3.4.2013

Will social media fatigue change the future of social networks as we now know them? And what does a social education look like? "Social, Inc." author Bob Zukis joins Digits.

Doritos Builds Tweet-Powered SXSW Stage That's More Awesome Than the Acts on it

Adage 2.7.2013

Doritos has built a 62-foot-tall, tweet-powered concert stage designed to look like a giant vending machine that turns your tweets with the hashtag #BoldStage into a real-time concert-control mechanism at SXSW. Confused as to how? They've made a handy infographic (below) to 'splain.

50+ Events in Social Media Marketing, Mobile Strategy and More

Mashable 2.28.2013

Whether you're looking to make industry contacts or learn the latest trends in advertising, technology and media, Mashable's Events Board has something for you. We picked four of the latest events, listed below, to give you an idea of the possibilities for networking, developing skills and moving your business forward.

How Google+ Can Boost Your Business

Mashable 3.6.2013

Google's algorithm that informs how search results are ranked constantly evolves. However, one element is clearly important: how your business fares on Google+. So in case 250 million users, 150 million of which are active, isn't enough reason to entice you to incorporate Google+ into your company's social media marketing, ranking higher in search results is definitely a reason to get involved.

Blacks and Hispanics Are More Likely Than Whites to Use Twitter

Adweek 3.6.2013

With fully 67 percent of Internet users on social networks, social media is an established mainstream activity. But while 67 percent of the online population uses Facebook, the demographic portrait of the smaller services varies greatly, according to a recent survey by the Pew Research Center that shows its first comparisons of usage by whites, blacks and Hispanics.

Jaguar Hypes New F-Type With Brand Content Film, "Desire," And Damian Lewis

Co.Create 3.6.2013

It's been 12 years since BMW's game-changing branded content series The Hire cemented itself within the marketing parlance. The series of online shorts defined the playbook for content marketing, and the model remains alive and kicking to this day. The latest player in the star-studded, branded short film arena is Jaguar, which just released the full teaser for its upcoming 15-minute branded film, Desire.

Advertisers Are Desperate To Do The Harlem Shake - But No One Is Watching

Business Insider 3.5.2013

Over the last month, 30-second video clips of costumed people dancing spastically to the now-familiar refrain of "The Harlem Shake" have taken over the internet. If you have a wifi connection, then you've probably seen the meme. (Whether you understand it or not is another issue entirely.)

Native App Drives Engagement for Chevy

ClickZ 2.28.2013

Zumobi has released its results for the mobile component of a four-month branded content campaign. The company tracked a 37 percent engagement rate for the mobile initiative of the Chevrolet Technology Series campaign that ran across Motor Trend's print magazine and website, as well apps for iOS and Android devices.

Product Testers Go On Social Media "Missions" - A New Frontier In Content Marketing

Gigaom 3.5.2013

Do you like to receive free pens and soy sauce in the mail? Well, you might be in luck — provided you're willing to take to Facebook, Twitter, Pinterest and other social media sites to describe your experience.

What HP's 1 Million LinkedIn Followers Means For Marketers

Adotas 2.28.2013

HP has just achieved a major milestone: They've become the first company to attract 1 million followers on LinkedIn. But these 1 million followers represent much more than a number. They are an invaluable asset to HP. They form a targeted community where HP is communicating with the specific professionals that matter to their business, in real time.

Three Reasons Why Advertising and Social Media Don't Mix

Econsultancy 3.1.2013

In an attempt to deliver more tangible returns from their social media investments, brands are falling back on tried and tested methods of 'pushing the needle', most often using the familiar tools of advertising. This partly stems from the misuse of 'proxy' measures in determining social ROI, such as followers, likes, shares and fans.

New from the [L]earned Media Blog

Twitter Trick Revealed -- The @ Mention

[L]earned Media Blog 3.4.2013

Have you ever noticed that some tweets on Twitter have a "." before the @ symbol when someone is mentioning someone else in a tweet? For example, do you know the difference between: .@learnedmedia we love the work you are doing! and We love the work that @learnedmedia is doing!

How Facebook's New News Feed Will Affect Marketers And Related Earned Media Opportunities

[L]earned Media Blog 3.8.2013

As many of you have probably heard, Facebook announced that they will be making some significant updates to their News Feed, which will enhance the way that users interact with their friends and brands. CEO Mark Zuckerberg stated that the News Feed will be like someone's "best personalized newspaper", giving users a new and vibrant experience.