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DPAA's Barry Frey: At the Forefront of Advancing Connections Between Media and Brands (Video)

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Barry Frey, President and CEO of the DPAA, describes his trade organization as the ultimate connector for the out-of-home advertising business. He adds to his description the role of the DPAA as a consultant, concierge and community. The 4C's can also be applied to Barry, whose leadership has expanded the organization to include the full ecosystem of the marketing community, from the technology underpinning the rapid growth of digital out-of-home to the brand marketers who are the end beneficiaries. "I'm most proud that we're a global community, bringing brands, agencies, media owners and all the digital tech companies together," Barry shared in our Legends & Leaders Conversation. "We've evolved into the global trade and marketing organization that evangelizes out-of-home advertising via promoting the digitization of the business with a focus on providing and sharing knowledge." He adds, "When I talk about digitization, I'm including data, platforms, addressability and importantly programmatic trading, which has proved to be a superpower for us during the pandemic by enabling schedule agility and flexibility with minimal human interaction."

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Media Ecologist, Founder: MediaVillage and Advancing Diversity Hall of Honors Jack Myers is a media ecologist and founder of MediaVillage, the media and advertising community’s leading resource for market intelligence, education, business connection… read more

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Home The People
The People

MediaVillage “The People” is where the advertising and media community comes to life. Explore the stories, beliefs, commitments, and passions that inspire and motivate the diverse people who work day-to-day advancing their personal growth and business success. Follow “The People” columnists and hosts to discover your community and connect with your people. Follow our social network @AdvDiversity

See All Channels
Advancing Diversity
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#Ask-GenZ
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Future of Men
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MediaVillage “The Business” is the industry Knowledge Exchange, where leaders share intelligence, insights, stories and experiences in a trusted journalistic environment. Search “The Business” at MeetingPrep.com for free on-demand access to professional learning. Scroll down to visit each dedicated B2B library where the industry’s knowledge is archived. Follow our social network @MediaVillageCom

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MediaVillage “The Thought Leaders” is our open conversational marketplace where we welcome informed ideas, opinions, perspectives, and challenges to the status quo. Search MeetingPrep.com for topics that are relevant to you and submit your thought leadership commentaries and comments to info@mediavillage.com. Follow our social network @JackMyersBiz

See All Channels
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View from the Grandstand
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The Programming
The Programming

At MediaVillage “The Programming” we go behind the scenes with the talent in front of and behind the camera and microphone. Content is at the heart of the media and advertising business. Our columnists, critics and hosts take you behind the scenes in Hollywood, Bollywood, Brooklyn and Queens, YouTube, TikTok, the metaverse and everywhere content is created. Follow our social network @TVVideoDownload

See All Channels
#AndradeSays
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