After a 10 year absence, BMW North America announced last week that the company would be advertising on the Superbowl once again. With the Superbowl obviously being an expensive media buy, BMW (and every other advertiser planning to be on the Superbowl) needs to make sure to maximize the return on their spend by finding The Right Audience™ during the Superbowl. By using TRA’s patented Media TRAnalytics®, advertisers can learn which half hour offers the most concentrated audience of their brand’s purchasers. During the Superbowl block of pre-game activities to post-game wrap ups from last year, households who own an Automobile worth $50,000 or more were highly concentrated during pre-game so placing a BMW ad at the beginning of the block would be beneficial. When looking at traditional ratings alone, which are usually higher during the big game, you might miss an opportunity to drive your sales and improve your ROI. Need more information like this for your latest television investment? Contact www.traglobal.com.