Driving More Car Sales by Linking Up With Golf Fans - DailyTRA

With millions of ad dollars on the line and the goal of driving traffic into dealerships, increasing sales and improving ROI, Marketers of high-end luxury cars and imports can have confidence that a network like the Golf Channel is a good environment for their ads – and in today’s environment, having confidence in ad placement is more critical than ever.

TRA’s Media TRAnalytics® and its unique metric, Purchaser Rating Points™ (PRPs™) provides timely information and customized insights that marketers are using to construct powerful TV advertising plans. As illustrated below (based on full-day PRPs), we know that the Lexus owners’ Golf Channel rating is 89% higher than the Golf Channel’s overall rating among all households; for Mercedes owners, it is 81% higher and for BMW owners, 54%.

Facts like these can help networks target their best advertisers, and can help advertisers target their best customers. If it opens up an opportunity for you to close a deal while playing a round of golf, so much the better! Interested in improving your ROI? Take advantage of the relevant insights that are available only with TRA’s Media TRAnalytics®.

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