Driving Purpose and Passion with UP Entertainment's Wendy McCoy (VIDEO)

By The Storytelling Revolution Archives
Cover image for  article: Driving Purpose and Passion with UP Entertainment's Wendy McCoy (VIDEO)

Even before the pandemic, UPtv's investment in original programming and quality acquisitions gave it a robust pipeline, resulting in it being one of the few networks that aired new content throughout months of lockdowns.

During this Storytelling Revolution episode, we meet with Wendy McCoy, Senior Vice President Marketing at UP Entertainment. McCoy takes us on a journey, highlighting some of the most iconic shows the network has produced, including ten seasons so far of the UPtv juggernaut Bringing Up Bates, which follows the Bates family with 19 kids (and now with 17 grandkids!), and continues to build an audience as it heads into its 11th season, a nearly unheard-of accomplishment. To commemorate hit show, Reba, the Multi-media entertainment mogul Reba McEntire and actress Melissa Peterman participated in a Facebook Live conversation to recognize the sitcom's 20th Anniversary. UPtv celebrated this milestoneall-month long with special on-air packaging, exclusive interview content with Reba and DVD extras. UP Entertainment is home to UPtv, UP Faith & Family, AspireTV and Cine Romántico, and is the leading destination for positive entertainment for passionate and diverse audiences, seeking positive programming with relatable stories of love, laughter and relationships, through exclusive premiere movies, box-office hit films and beloved shows like, hit family dramas like Heartland, and fan favorites like Gilmore Girls, and Little House on the Prairie.

Dive in and watch this fascinating conversation on the power of passion and storytelling with a leading player in entertainment.

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