DVR penetration reaches to 31% excluding broadcast-only households and narrowed to adults 18 to 64 who view TV at least one hour per average day. Among qualifying teens 15 to 17, DVR penetration is an amazing 38.3%. Among qualifying adults 55 to 64, DVR penetration is only 16.5%. Based on past studies, this audience represents a TV of the Future Household, reflecting likely DVR penetration in one year for all households.
Originally published on November 7, 2007