DVR Users "Stop and Watch" Commercials

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64% of DVR users admit to stopping the DVR to watch selected commercials. 68% of males 18 to 49 vs. 61.5% of females 18 to 49 say they will stop and view selected commercials..

Originally published on January 16, 2008

Source: JackMyers Household of the Future Report on Media Technology, 2008.

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