"E" Is For Efficiency and Entrepreneurial Thinking - Cory Treffiletti - MediaBizBloggers

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"The efficient man is the man who thinks for himself"
- Charles W. Eliot

I guess when that statement was made, he was referring to an entrepreneur, so the theme for this week's edition of the Digital Influentials newsletter is efficiency and entrepreneurialism. In my eyes, efficiency is an important, essential component of innovation, and innovation is what drives an entrepreneur. When you get stuck in the doldrums of doing business in the same old way you've been doing it for years, you can become lackadaisical and that can lead to a loss of market share as your competitors pass you by. If you can find new ways to work, operate and save time, then your business can evolve and maintain success. That's the entrepreneurial spirit!

The most successful entrepreneurs are the ones who routinely turn over their desks and start from scratch. They evaluate their current systems and they find new ways to perform everyday tasks in a way that can save time, save money or improve the quality of the product. As the third quarter of the year kicks into high gear and we get ready for Q4, all of these concerns are imperative for everyone, and the following companies are finding new ways to create efficiency through innovation, so check them out when you have a chance!

Creative development online is always a time-consuming process, that is until you start using TUMRI (www.tumri.com). Tumri has developed a platform that creates dynamic ad units based on the contextual relevancy of the page where they are delivered. They provide a low cost solution for scaling your campaigns, which in the world of direct response is a very necessary thing.

Speaking of low-cost, or what I refer to as "efficient," prices you should check out ALIBABA.COM (www.alibaba.com). Alibaba.com offers an interface for sourcing and manufacturing just about any kind of product, from t-shirts to robots to hardware and fashion accessories. When you get started with your online business selling personalized lunch boxes, you've got to start somewhere, so start at alibaba.com.

The music business is rarely efficient, but as the artists start to take over, this could get better with platforms like the REPUBLIC PROJECT (republicproject.com). In full disclosure and the interest of integrity, I do have to state that Republic Project is a company we incubated at my company and I have personal involvement, but take a peek and see what you think. It's a pre-order platform for independent artists to release and sell their own music online and remotely through a distributed application interface.

Do you tend to spend time trying to find something to watch on TV? If so, then try out LOCATETV (www.locatetv.com). Locate TV helps you find what's on your TV at home, what's online and what's on DVD and where you can look to find it. Navigating the ever-expanding world of TV is no small feat, so this should be very helpful to a lot of people!

In the wonderful world of the new updated iPhone software there are all sorts of things to download that will make you more efficient. I use my iPhone all the time get places, but now, finally, it will talk to me with the GOKIVO GPS NAVIGATOR – it's just like my wife's car and it gets me places more safely and efficiently. For those of you who need your projects organized, check out OMNIFOCUS, which allows you to keep track of tasks right beneath your fingertips.

And for those times when efficiency is just not an issue and you have time to waste, check out COMIXOLOGY and start pulling comic books to read!

Now back to work – no time to waste!!

Cory Treffiletti is President and Managing Partner for Catalyst SF. Cory has been a thought leader in interactive marketing and advertising since 1995. Cory can be contacted at cory@catalystsf.com.

Read all Cory’s MediaBizBloggers commentaries at Cory Treffiletti - MediaBizBloggers.

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