Family Guy, an American comedy centered on a dysfunctional family, is a humorous exhibit of American culture. Ironically named, this show is not suitable for family viewing since its content often pushes the envelope on every level. Nevertheless, entering its 10th season, Family Guy remains a hit for Fox Network, making it an attractive program for advertisers looking to reach buyers of their products.
In the example below, TRA’s StoryFinder™ reveals that Energy Drinks indexed with the highest Purchaser Rating Points™ Index (above 120) for Fox’s Family Guy. With TRA’s Media TRAnalytics®, advertisers such as Red Bull could leverage this knowledge in their media planning and eliminate wasteful media spending by reallocating their media dollars to the right programs with The Right Audience® for their products. To find out more about Media TRAnalytics®, please visit www.traglobal.com.