Energy Fiends are Powering Up Some Top Rated Cable Programs - DailyTRA - MediaBizBloggers

We understand that Energy Drink buyers crave the extra charge they get from these beverages. And they also are craving to be in the audience for three of the top 10 rated Cable programs for the week of Aug 16^th 40% to 60% more than the average viewer. While each brand plan needs to find The Right Audience™ based on business objectives, the ability to leverage purchase data in the media planning and buying decision process reduces the waste inherent in traditional media processes of age/gender demographic ratings. Using TRA helps power your return on media investment without any negative energy side-effects.

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