ESPN & MTV Networks Top Annual Myers Sales Organization Ratings
ESPN Customer Marketing & Sales is the top performing sales organization among 48 evaluated by 250 advertiser and agency executives in the 26th Annual Myers Survey of Advertising Executives on National TV Sales Organization Performance. Respondents evaluated the national TV sales organizations that they are personally familiar with on five measurement criteria:
●Quality Sales Team and Customer Service
●Value for the Investment
●Multi-Platform Brand Extensions & Integration
●Effective Upfront & Sales Presentations
●Relevant Research Support & Insights
An average of 71% of respondents who are familiar with ESPN’s sales organization rated the network as a Market Leader or Market Achiever (4/5 on a five point scale) in each of these five performance categories. Closely behind ESPN is the MTV Kids & Family Group (70%), followed by MTV Entertainment Group (65%). The top 25 ranked sales organizations are listed below. The full 130 page report is available to subscribers via download or by request to jm@jackmyers.com. Copies are being mailed to Enterprise Subscribers.
There are significant variables in rankings among different respondent sub-groups. National Cinemedia is ranked second overall among TV Media Agency Executives and third among respondents who have been working in the business for 8+ years. CBS Television Distribution (Syndication) is ranked second overall among those in the business for 8+ years. MTV Entertainment Group is ranked third overall among respondents in the business for 1-7 years and eighth among those in the business 8+ years.
Turner Entertainment Sales is rated significantly better among younger respondents while the performance of Adult Swim/Cartoon Network improves among older respondents. ABC-TV and FOX-TV are the leaders among broadcast network sales organizations, followed closely by CBS-TV.
Four reports are available (in print-friendly PDF format) exclusively to Jack MyersMedia Business Report subscribers here, focusing on Broadcast Networks, General Entertainment Cable Networks, News/Sports/Weather Cable Networks and National TV Syndication/Cinema.
Jack Myers Media Business Report
2011 Myers Survey of Advertising Executives on National TV Sales Organization Performance.
Market Achiever/Leader (4/5)
Average Across Five Performance Measures
| MARKET ACHIEVER/LEADER (average across five attributes) | Total | TV Agency Buyer/Planner/Executive | 1-7 years in business | 8+ years in business | ||||
| % | rank | % | rank | % | rank | % | rank | |
| ESPN Customer Marketing & Sales | 70.9% | 1 | 73.1% | 1 | 71.7% | 2 | 69.9% | 1 |
| MTV Kids & Family (Nickelodeon) | 69.5% | 2 | 67.0% | 3 | 74.7% | 1 | 63.9% | 4 |
| MTV Entertainment Group (Comedy Central, Spike, CMT, TV Land) | 65.1% | 3 | 64.0% | 9 | 70.1% | 3 | 59.3% | 8 |
| Disney*ABC Domestic Television | 64.8% | 4 | 66.4% | 4 | 70.0% | 4 | 60.0% | 7 |
| Turner Sports | 64.6% | 5 | 65.0% | 8 | 67.2% | 8 | 61.8% | 6 |
| Adult Swim/Cartoon Network | 64.0% | 6 | 64.0% | 9 | 65.0% | 11 | 62.8% | 5 |
| ABC-TV | 63.5% | 7 | 66.0% | 5 | 68.8% | 5 | 57.3% | 12 |
| FOX-TV | 63.5% | 7 | 65.8% | 6 | 66.7% | 9 | 56.0% | 14 |
| National Cinemedia | 63.1% | 9 | 68.6% | 2 | 57.8% | 19 | 64.5% | 3 |
| CBS-TV | 59.9% | 10 | 60.5% | 13 | 62.1% | 13 | 54.7% | 20 |
| CBS Television Distribution | 59.8% | 11 | 57.2% | 18 | 56.3% | 21 | 65.2% | 2 |
| NBC Universal Television Syndication | 58.7% | 12 | 53.8% | 28 | 60.6% | 15 | 55.9% | 15 |
| Discovery/TLC | 58.5% | 13 | 60.5% | 13 | 59.8% | 17 | 55.4% | 17 |
| Scripps HGTV & DIY | 58.2% | 14 | 57.8% | 15 | 58.2% | 18 | 58.3% | 10 |
| Scripps Food Networks | 58.1% | 15 | 57.1% | 19 | 62.2% | 12 | 55.1% | 19 |
| Turner Entertainment Sales (TBS/TNT) | 57.5% | 16 | 63.5% | 11 | 67.6% | 7 | 48.1% | 28 |
| Bravo/Oxygen | 56.7% | 17 | 61.2% | 12 | 65.1% | 10 | 45.9% | 31 |
| Warner Bros Domestic TV | 56.5% | 18 | 57.5% | 17 | 60.0% | 16 | 52.8% | 21 |
| 20th Television | 55.9% | 19 | 53.5% | 30 | 54.0% | 29 | 58.4% | 9 |
| Screenvision | 55.7% | 20 | 65.6% | 7 | 56.4% | 20 | 55.4% | 17 |
| MTV Music & Logo Group | 55.1% | 21 | 55.1% | 23 | 67.9% | 6 | 43.7% | 34 |
| The Weather Channel | 54.7% | 22 | 53.5% | 30 | 54.2% | 28 | 57.1% | 13 |
| USA/SyFy | 54.7% | 22 | 57.7% | 16 | 61.2% | 14 | 47.1% | 30 |
| Scripps Travel Channel & GAC | 53.4% | 24 | 50.5% | 34 | 49.0% | 36 | 57.8% | 11 |
| Fox Entertainment Cable Networks (FX, NatGeo) | 52.9% | 25 | 54.4% | 26 | 55.4% | 22 | 48.4% | 27 |
| Sony Pictures Television | 52.9% | 25 | 56.4% | 20 | 54.5% | 27 | 50.0% | 25 |
| Fox News | 52.3% | 27 | 54.4% | 26 | 53.0% | 32 | 51.2% | 23 |
| History | 52.2% | 28 | 54.7% | 24 | 52.8% | 33 | 50.2% | 24 |
| ABC Family | 52.0% | 29 | 54.5% | 25 | 54.9% | 24 | 49.9% | 26 |
| Univision | 51.3% | 30 | 52.2% | 32 | 54.0% | 29 | 48.1% | 28 |
An additional 18 national TV sales organizations were rated and ranked. Data available by request. Survey conducted February/March 2011 among 243 pre-qualified National TV Advertising Decision-Makers from advertisers and agencies. Details are available upon request. * Respondent base varies based on percent of respondents familiar with and rating each organization.
You are receiving this e-mail as a corporate subscriber to Jack Myers Media Business Report. Re-distribution in any form, except among approved individuals within your company, is prohibited. As a subscriber you have full access to all archives and reports at www.jackmyers.com. If you require your ID and password, contact maryann@jackmyers.com
Jack Myers
Media Ecologist, Founder: MediaVillage and Advancing Diversity Hall of Honors Jack Myers is a media ecologist and founder of MediaVillage, the media and advertising community’s leading resource for market intelligence, education, business connection…
