ESPN, Weather and CNN Lead News & Sports Nets in Multi-Platform - By Jack Myers

By The Myers Report Archives
Cover image for  article: ESPN, Weather and CNN Lead News & Sports Nets in Multi-Platform - By Jack Myers

Not surprisingly, ESPN, The Weather Channel and CNN lead 20 news and sports TV networks in the availability of online, mobile and multi-platform advertiser opportunities, according to a poll of 140 advertiser and media agency executives conducted by Jack Myers Media Business Report. 

Not surprisingly, ESPN, The Weather Channel and CNN lead 20 news and sports TV networks in the availability of online, mobile and multi-platform advertiser opportunities, according to a poll of 140 advertiser and media agency executives conducted by Jack MyersMedia Business Report.Among 56 general entertainment networks, MTV, Comedy Central, NBC-TV, Bravo, E!, VH1, Discovery Channel and ABC-TV were identified as leaders in providing advertiser-friendly multi-platform opportunities. (See details at http://www.jackmyers.com/commentary/research-reports/69981172.html).

The full Myers survey includes details on the performance of 20 news, sports and information networks on nine attributes:

  • Value for the Investment
  • Quality Sales Organization
  • High Quality Content
  • Effective and Relevant Sales Presentations
  • Innovative and Non-Traditional Sales Efforts
  • Relevant Research Insights
  • Online, Mobile, Multi-Platform Opportunities
  • Good Administrative Support Services
  • Expensive Media Costs
  • Efficient Media Costs

Details from the full report will be published during the next several weeks in Jack MyersMedia Business Report.

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In addition to ESPN Networks, CNN Networks and The Weather Channel, news and sports networks that also deliver above average multi-platform offerings are Fox News, MSNBC, CNBC and Turner Sports.

Jack Myers Media Business Report
ATTRIBUTE: Online, Mobile and Multi-Platform Advertiser Opportunities

Based on Number of Respondents Identifying Each Network Index based on Median Number of Respondents. Total Network base includes 20 News, Sports and Information Networks. Total Respondents: 140

Online, Mobile, Multi-Platform Opportunities
RankNetworkIndex
1ESPN 393
2Weather Channel329
3CNN 279
4ESPN2250
5HLN136
6tFox News 114
6tMSNBC 114
8tCNBC 107
8tTurner Sports107
10Fox Cable Sports100
11NFL Network 79
12TV Guide Network71
13tBloomberg TV57
13tCBS College Sports (CSTV) 57
15tGolf Channel50
15tVersus50
17Speed TV43
18YES29
19tSportsNet NY21
19tTennis Channel21

Source: Jack Myers Media Business Report 2009. Survey included 20 national TV news, sports and information network organizations. Index is based on 100=median point of 20 networks determined by the number of respondents identifying multi-platform opportunities as a network attribute. Survey conducted online among pre-qualified advertiser and agency executives with day-to-day responsibility for buying, planning and/or approving national television media buys. Prior surveys included 56 general entertainment TV networks, and future surveys will include online publishers, out-of-home and print media. All data is confidential and may be used exclusively by subscribers to Jack Myers Media Business Report (www.jackmyers.com).

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