Financial Executives Play Key Role in AI Decisions (Video)

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Impact Ranges Far Beyond Finance and Accounting Functions

Brajesh Jha of global consulting firm Genpact discusses the critical role financial executives play when it comes to making decisions about implementing generative artificial intelligence technology throughout their companies in this wide ranging interview. And the impact of those decisions reverberates far beyond the finance and accounting department. Financial executives have to be aware of the benefits and pitfalls of AI in everything from content development to financial forecasting, according to Jha. That means being able to make well-informed projections about the potential cost savings from these new technologies and their effect not only on the bottom line but on employee morale. Executives must be able to balance their natural fear about implementing AI tools too quickly with the risk of waiting too long to utilize the technology and falling far behind the competition. Jha also provides examples of practical applications of AI now being used in finance and accounting departments and tips for executives to consider as they make these critical decisions.

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