Find The Best Advertisers For Your Network - DailyTRA

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Advertisers want to know which programs will provide them with the greatest return on investment, minimal waste and overall increased exposure to The Right Audience™. Networks want to attract advertisers to spend their media dollars on their network rather than the competitor’s. TRA’s Media TRAnalytics® provides both advertisers and networks with the answers. As indicated below in the chart, top rated CBS’ Grammy Awards indexed quite high in terms of Purchaser Rating Points™ (PRP™) in several categories including Beer, Hair Coloring, Razors and Energy Drinks. With this information, networks are able to promote themselves to the advertisers that they want to attract, helping them to increase their share in the market as well as helping advertisers gain exposure to the right audience, purchasers of their products.

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