Five B2B Best Practices for Corporate Research

By Jack Myers ThinkTank Archives
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ADVICE FROM JACK MYERS FOR MEDIAVILLAGE MEMBER COMPANIES. SCROLL DOWN FOR FIVE BEST PRACTICES FOR CORPORATE RESEARCH. Like most small businesses MediaVillage is impacted by COVID-19. During this time, I’ll be the primary MediaVillage member contact (Jack@MediaVillage.com) along with Mark Altschuler (Mark@MediaVillage.com). Together, let’s assure that you and your teams are optimizing your MediaVillage membership. Following are B2B Best Practices that your research team can apply to successfully navigate through this crisis. Our 2000-2025 Economic Data & Forecasts are available at The Myers Report. Our annual 2020 Marketplace Assessment Study on 80 Sales Organizations will be published soon. MediaVillage KnowledgeExchange is the home for our members’ crisis communiqués, economic insights, data trends and emerging business strategies. Link to each member’s dedicated KnowledgeExchange content marketing site at MediaVillage KnowledgeExchange to stay connected and up-to-date. MediaVillage is hosting Virtual Upfront & Relief fund-raising initiative with 24 Leaders 24 Zoom Fireside Chats focused on Collective Leadership for Renewal and Growth between April 15 and July 17.

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An investor friend pointed out that the COVID-19 business impact is accelerating already existing industry and corporate business challenges. Companies that have positive fundamentals will emerge stronger; those with core business problems will be weaker. Advertisers and other stakeholders will focus their attention and investments on enterprises that maintained their momentum and communicated their strengths and post-crisis growth potential.

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