FOX Network Hits Markets Where Nearly 5 Million Ford and Toyota 2012 Buyers Live

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FOX Network Hits Markets Where Nearly 5 Million Ford and Toyota 2012 Buyers Live

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The above report is about the geographic reach of each of the networks and how that reach overlaps the homes of people who (we estimate) bought a Ford or Toyota during 2012. It does not mean that actual sales are attributed to each of these networks.

Cars.com recently distributed its 2013 American-Made Index which ranked the ten "most American" vehicles. Ford F-150 took the top spot while the Toyota Camry came in second. Toyota Motor Sales (TMS), U.S.A., Inc., recently reported 10 million sales of its Toyota Camry, America's top-selling car for the past 11 years, representing nearly 20 percent of all vehicles Toyota has ever sold in the U.S.

Footnotes:

Households: Determined by matching the FCC contour maps to the U.S. Census Data county maps and then tallied on market basis using contour maps.

Car Dealer Sales: Car dealer locations are sorted by zip code and matched to markets. Location data is licensed from a third party. Data is adjusted to match the total locations reported by National Automobile Dealers Association. Unit sales estimated by locations (and markets and networks) using publicly reported unit sales by car manufacturers.

NYC TV Market Dwarfs Los Angeles for Ford Dealerships

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Ford Motor Company's June sales grew 13 percent compared to a year ago , marking Ford's best sales results since 2006. Ford small cars - including Fiesta, Focus, and C-MAX -- totaled 35,851, up 39 percent over last year. F-Series are up 24 percent at 68,009 vehicles. Lincoln MKZ posted its best-ever June sales with 3,810 vehicles sold.

Footnotes:

Households: Determined by matching the FCC contour maps to the U.S. Census Data county maps and then tallied on market basis.

Car Dealer Sales: Car dealer locations are sorted by zip code and matched to markets. Location data is licensed from a third party. Data is adjusted to match the total locations reported by National Automobile Dealers Association. Unit sales estimated by locations (and markets and networks) using publicly reported unit sales by car manufacturers.

Tribune's Signal Reaches Over 300,000 Mercedes and BMW 2012 Car Buyers

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The above report is about the geographic reach of each of the broadcast groups and how that reach overlaps the homes of people who we estimate bought a BMW or Mercedes during 2012. It does not mean that actual sales are attributed to each of these broadcast groups.

Year-to-date, the BMW Group (BMW and MINI combined) is up 9.0 percent on sales of 172,787 in the first six months of 2013 compared to 158,563 in the same period in 2012. Mercedes-Benz set a global sales record during the first sixth months of this year, according to the Alabama Media Group, selling 694,433 vehicles, a 6.4 percent improvement over the first half of the 2012.

Footnotes:

Car Dealer Sales: Car dealer locations are sorted by zip code and matched to markets. Location data is licensed from a third party. Data is adjusted to match the total locations reported by National Automobile Dealers Association. Unit sales estimated by locations (and markets and networks) using publicly reported unit sales by car manufacturers.

Honda 2012 Car Sales By ME-TV Network's Distribution

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ME-TV Network, reaching nearly every household in the United States, is a subchannel network distributed to 150 markets This report demonstrates the geographic reach of the network by overlaying the reach with the locations of 2012 Honda car buyers.

American Honda Motor Co., Inc. reported June 2013 U.S. sales of 136,915 units, a total increase of 9.7 percent compared with June 2012 (up 13.9 percent based on the Daily Selling Rate, or DSR*). The Honda division posted June 2013 sales of 123,150 units, an increase of 12.5 percent compared with June 2012. Acura division U.S. June sales of 13,765 units decreased 10.4 percent compared with June 2012.

Footnotes:

Census Divisions: Are groupings of states and the District of Columbia that are subdivisions of the four census regions. There are nine census divisions. Puerto Rico and the Island Areas are not part of any census region or census division.

Across Platforms, Inc. (www.acrossplatforms.com), located in Boston, is a television services firm that provides consulting, distribution, content licensing, and application development services to marketers and programmers. The company’s free newsletters (Subchannel Report, Home Shopping Industry Report, and Advertiser Report) are read weekly by thousands of industry members. Read all Across Platfomrs' MediaBizBloggers commentaries at Across Platforms.

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