In this special interview conducted at the Cannes Lions Festival of Creativity, I talk with Soo Jin Oh, Chief Strategy Officer at FreeWheel, about how the global tech platform is developing innovative technology to create more connection, interoperability and transparency in the advertising marketplace. This "connective tissue" is helping to develop, enhance and elevate new technologies, offerings and solutions to better connect buyers and sellers like never before.
Watch the video above and learn more about FreeWheel's important impact on the ad industry.
Watch Jack Myers' interview with Comcast Advertising President James Rooke, taped at FreeWheel Beach during the Cannes Lions Festival of Creativity.
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