Future of News Media: Advertisers, Agencies, and Consumers Weigh-In

By The Myers Report Archives
Cover image for  article: Future of News Media: Advertisers, Agencies, and Consumers Weigh-In

When taking a pulse on the state of the news media, perhaps it's better to look to data from advertisers, agencies, and consumers, than to focus unduly on a few of the loudest pundits and press from within the news space itself. So, I decided to review The Myers Report Media Brand Equity Study 2019, conducted online by MediaVillage and Synqrinus in August 2019. I noted several findings that are particularly illustrative of important trends and points of interest in the news space. MediaVillage members may scroll down for results comparing consumer respondents with advertisers and agency respondents for the attributes referenced in this article.

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