Last week GABBCON (Global Audience Based Buying Conference), a relatively new event now in its second year, offered visionary thinking about the progression of programmatic, audience-based targeting, cookies, blockchain technology, data and brand safety. In his opening remarks Gabe Greenberg, CEO and co-founder of GABBCON, Inc., noted that "audience-based buying is at a turning point. We need to break down walled gardens and find new solutions to bring the industry together." The ways to bring the industry together were outlined throughout the day.
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