Experience marketing is a key tactic these days, especially for marketers seeking to appeal to millennial and Gen Z audiences. Pandora has been an enabler of high-profile experiences via Pandora Live, which offers sponsors ways to deliver customers up close and personal access to high-wattage musicians. After participating as one of a group of advertisers at recent Country music concerts, Ashley HomeStore went the custom route to build out an exclusive experience designed to promote the launch of its new furniture line, "Urbanology."
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