Set in Los Angeles, Private Practice is the successful ABC spin-off drama from Grey’s Anatomy that centers around doctors trying to juggle the pressures of daily life along with a busy practice. Advertisers wanting to see what viewers of Private Practice are purchasing are just a few clicks away from finding out, using TRA’s Media TRAnalytics® StoryFinder™ report. In this case, Salty Snacks & Popcorn, Deodorant, Hair Conditioner, Batteries and Skin Care rank among the highest in terms of Purchaser Rating Points™ for the program. StoryFinder ™ also provides advertisers with vital information such as which categories indexed lowest for the program. For Private Practice, household products such as Soup, Frozen/Refrigerated Dinners & Entrees and Pet Supplies would do well to not waste their media spend on this program. With this information, advertisers are able to streamline their media buys to eliminate any unnecessary wasteful spending by reallocating their media spend to programs that provide them with a higher return on investment. Networks are also using StoryFinder™ to know exactly which advertisers would benefit the most from advertising on their programs. To learn more about TRA, please visit www.traglobal.com.