Google Analytics and Politics
"I don't care what you say about me as long as you spell my name right." Typically referring to show business and more recently social media influencers, media visibility and even notoriety is outweighing accuracy, integrity and authenticity in 2022 politics. This is most relevant to the campaigns of Herschel Walker, running for Senate in Georgia; Kari Lake, Senate candidate in Arizona; J.D. Vance, an Ohio Senate candidate; and Mehmet Oz, who's taking on the equally public John Fetterman in the Pennsylvania Senate race. A Google Search analysis published by MediaVillage.com based on research conducted by The Myers Report uncovers interesting and potentially predictive results.
If pure publicity is an accurate and predictive measure of political viability, which it probably is not, then The Myers Report Google search might offer insights on the results of several races pending in the upcoming November 8 election. As a Media Ecologist, Jack Myers, founder of The Myers Report, argues that the emergence of Donald Trump and increase in "personality politics represents an all-to-realistic comparison to the effective use of media as a catalyst for the rise of totalitarian leaders. Our Google search provides insights on how effectively candidates who are facing off in key races use media to advance their names, establish their messages and influence voters."
Here are The Myers Report results of a simple Google search as of October 31 at 7:00 p.m. ET. Results are rounded to the nearest thousands and are subject to change, even minute-by-minute based on breaking news coverage (positive and negative). Some results are intuitive and expected, with election eve celebrations projected for Ron Johnson in Wisconsin while gubernatorial candidates Tony Evers and Tim Michels are in a toss-up. Independent Betsy Johnson looks like a winner in Oregon with Catherine Cortez-Mastro gaining a surprisingly easy victory in Nevada.
The Google results suggest important and potentially resounding Democratic wins in Pennsylvania, New Hampshire and Ohio, with Republicans retaining Senate seats in Wisconsin, Florida and North Carolina. Our data suggests the Congressional run by Marjorie Taylor-Greene is over while the ascendency of Kari Lake in Arizona may be just beginning, although Mark Kelly appears likely to hold Arizona's Senate seat. In the pivotal state of Georgia, our data suggests that the political careers of both Stacey Abrams and Raphael Warnock may be at an end. In an important local race for our New York readers, Democrat Max Rose appears to be a sure winner against Nicole Malliotakis in a newly gerrymandered district, while the race for Governor may be a squeaker for incumbent Katy Hochul.
Impressively, Max Rose is the leader in Google data results, generating 527 million results, followed by Utah's Mike Lee with 407 million results, Arizona's Mark Kelly at 368 million, Ohio's Tim Ryan with 231 million, and Wisconsin's Ron Johnson at 106 million. Among the contests we searched, the most surprising underperformances were J.D. Vance in Ohio with only 16 million results, Mehmet Oz at 11 million, Marco Rubio opponent Val Demings with only 1.9 million and Pennsylvania's Doug Mastriano with only 1.5 million.
On election night and the days after as ballots are counted and inevitable controversies arise, we can look back to see if press visibility and publicity, as measured by Google search results, proved prescient, irrelevant, or both. Most importantly, VOTE.
ARIZONA
Governor:
Kari Lake (R) 49,200,000
Katie Hobbs (D) 7,470,000
Senate:
Mark Kelly (D) 368,000,000
Blake Masters (R) 49,100,000
Secretary-of-State:
Adrian Fontes (D) 3,180,000
Mark Finchem (R) 327,000
GEORGIA
Governor:
Brian Kemp (R) 13,600,000
Stacey Abrams (D) 9,630,000
Senate:
Herschel Walker (R) 89,500,000
Raphael Warnock (D) 3,850,000
Secretary-of-State:
Brad Raffensperg 707,000
Ted Metz (L) 528,000
Bee Nguyen (D) 517,000
Congress:
Marcus Flowers (D) 20,600,000
Marjorie Taylor-Greene (R ) 13,300,000
COLORADO
Governor:
Jared Polis (D) 2,250,000
Heidi Ganahl (R) 447,000
Senate:
Joe O'Dea (R) 1,480,000
Michael Bennet (D) 573,000
FLORIDA
Governor:
Ron DeSantis (R) 28,600,000
Charlie Crist (D) 7,940,000
Senate:
Marco Rubio (R) 77,300,000
Val Demings (D) 1,870,000
KANSAS
Governor:
Laura Kelly (D) 5,770,000
Derek Schmidt (R) 465,000
NEW HAMPSHIRE
Senate:
Maggie Hassan (D) 7,290,000
Don Bolduc (R) 2,400,000
NEVADA
Governor:
Joe Lombardo (R) 4,410,000
Steve Sisolak (D) 676,000
Senate:
Catherine Cortes-Mastro (D) 6,490,000
Adam Laxalt (R) 918,000
NEW YORK
Governor:
Katy Hochul (D) 5,800,000
Lee Zeldin (R) 5,640,000
Congress:
Max Rose (D) 527,000,000
Nicole Malliotakis (R) 859,000
NORTH CAROLINA
Senate:
Ted Budd (R) 3,490,000
Cheri Beasley (D) 1,490,000
OHIO
Senate:
Tim Ryan (D) 231,000,000
J.D. Vance (R) 16,100,000
OREGON
Governor:
Betsy Johnson (I) 5,200,000
Tina Kotek (D) 768,000
Christina Drazen (R) 323,000
PENNSYLVANIA
Governor:
Josh Shapiro (D) 8,240,000
Doug Mastriano (R) 1,450,000
Senate:
John Fetterman (D) 30,500,000
Mehmet Oz (R) 11,100,000
UTAH
Senate:
Mike Lee (R) 407,000,000
Evan McMullin (I) 996,000
WISCONSIN
Governor:
Tony Evers (D) 3,870,000
Tim Michels (R) 3,250,000
Senate:
Ron Johnson (R) 106,000,000
Mandela Barnes (D) 3,030,000
Jack Myers
Media Ecologist, Founder: MediaVillage and Advancing Diversity Hall of Honors Jack Myers is a media ecologist and founder of MediaVillage, the media and advertising community’s leading resource for market intelligence, education, business connection…
