Great Buyers Go Too! - Bob Sherman - MediaBizBloggers

Great Sellers go to heaven because they spend their careers focused on, and therefore helping, everyone with whom they come in contact. They are other-directed and understand that by expending their energy and activity in the service of others, good things will come their way as incidental, but inevitable results of that behavior.

Yesterday, I spent several hours with a top advertising agency executive... a very influential digital media expert. I visited with him because I wanted him to meet some people who represented outstanding advertising supported media vehicles, and knew from prior experience, that this exec would appreciate learning in the one case about a new product, and learning more about the other with which he already had substantial familiarity.

In the ninety minutes consumed by the two meetings, between Seller(s) and Buyer, dozens of questions, answers and goals flew back and forth. Many of the questions came from Sean (the executive/Buyer). When he found something particularly interesting he made a note of which of his clients or subordinates would benefit from hearing about it. And he collaborated with the two Sellers about how they could be of service to his agency colleagues and clients. The meetings ended when Sean was sure he learned everything new to him about each product, and he orchestrated the next steps, which in this case included making sure that his co-workers and these sellers benefited, as he did, from learning more about each other. Oh yes, nary a mention of CPPs, or CPAs. It was all about servicing Sean's accounts by learning more, and looking for partnership opportunities. So what did we have here? We had Sellers and a "Buyer" each intensely interested in the other guy and his products and goals. Good things will get done. Everyone will benefit, most especially Sean's clients.

And who would you rather bring a great idea to than this "Buyer?"...who coincidentally is off to you know where. (The only difference "there" is that the Buyers pick up the lunch checks for eternity). Hey, everything always balances out over time.

Great Selling!

Bob Sherman has 40 years experience managing relationships between media companies and advertisers in old and new media from radio, cable and TV to the Internet, and from sales executive to chief executive and from the biggest media corporations to his own entrepreneurial companies. He is currently in partnership with Pilot Group, LLC. Bob can be reached at rsherman@pilotgroup.biz.

Read all Bob's MediaBizBloggers commentaries at Great Sellers Go To Heaven - MediaBizBloggers.

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