Grooming Your Media Plans for Great Things - DailyTRA - MediaBizBloggers
If you thought shaving was a chore, try planning media for a while. With all the television programs out there (over 4,000 per week!), it's not always easy to find The Right Audience™ to convey your brand's message.
Now, planning media for shaving brands just got a little easier and a whole lot more effective. Look no further than the testosterone-filled sitcom Two and a Half Men (CBS), a show about two single men who shave to look their best, and a boy who's still too young to shave. Among the top-rated Broadcast programs for the week of August 16th, Two and a Half Men was the only program that popped with Shaving Cream purchasers. So the next time you're planning your media investment and trying to find The Right Audience™ for your brand, keep in mind, if you're not using TRA data, it could be a close shave.
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