Harnessing 90’s Nostalgia
Nostalgia is a powerful feeling.
Recently, several food brands have been all over it, trying to capture the wistful hearts of Millennials with these mascots:
- After 21 years, KFC brought brand mascot Colonel Sanders back to their advertising, with new TV ads starring former “Saturday Night Live” comedian Darrell Hammond.
- After 13 years, McDonalds brought back the Hamburglar, and gave him a sexy new makeover that has people talking.
- And Oreo launched a new 90-‘s style animated character called S'morey, the Unidentifiable Forest Creature. The character himself is new, but it’s definitely a throwback to a different time.
But food brands aren’t the only ones who can try to harness people’s love of the past. Just last week, #InThe90sIThought started trending nationally on Twitter, with numerous brands including Keds, Bath & Body Works and Polaroid jumping in with real-time content.
This week, on Mindshare’s Culture Vulture Live, we explore how nostalgia can help your marketing - and look at the key tips for brands on how to get it right. Enojy!
By Alexis Fragale, Manager, Consumer Insights, Mindshare North America
The opinions and points of view expressed in this commentary are exclusively the views of the author and do not necessarily represent the views of MediaVillage management or associated bloggers.
