Nostalgia is a powerful feeling.
Recently, several food brands have been all over it, trying to capture the wistful hearts of Millennials with these mascots:
But food brands aren’t the only ones who can try to harness people’s love of the past. Just last week, #InThe90sIThought started trending nationally on Twitter, with numerous brands including Keds, Bath & Body Works and Polaroid jumping in with real-time content.
This week, on Mindshare’s Culture Vulture Live, we explore how nostalgia can help your marketing - and look at the key tips for brands on how to get it right. Enojy!
By Alexis Fragale, Manager, Consumer Insights, Mindshare North America
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