Hey Network, What’s Your Story? - DailyTRA

Learn which advertisers should be advertising on your networks with just a few clicks of the button. TRA’s patented Media TRAnalytics® supplies networks with StoryFinder™ to help find out which advertisers would gain the most from advertising on their networks, thereby eliminating waste and increasing ROI. For example, several categories such as Energy Drinks, Light Beers, Cat Food and Toaster Pastries/Tarts had high Purchaser Rating Points™ (PRP™) on the top rated History Channel’s Pawn Stars. This allows networks such as History channel to put their best foot forward in negotiating for valuable advertising dollars and will lead to an end result of increase market share – a win-win situation for both advertisers and networks! To learn more about Media TRAnalytics® and StoryFinder™, please contact TRA at info@traglobal.com.