Just get off any major highway and turn onto Main Street, USA and you’re likely to be greeted with a festive array of fast food restaurants. Indeed, America’s love affair with fast food restaurants shows no signs of abating. And neither is America’s appetite for television, which – despite the internet – is capturing record levels of viewership this season. Given their prevalence in our society, you would think that reaching frequent fast food restaurant goers with primetime television would be as natural a pairing as, well, a cheeseburger with fries. But, hey… not so fast! At TRA, we’re shaking up assumptions like never before. Take, for example, the Top 10 highest rated broadcast programs for the week of August 23rd. They all reach a lot of people, but their ability to deliver high concentrations of frequent fast food restaurant goers is hardly a sure thing. Indeed, only two programs (CBS’ “Big Brother” and Fox’s “NFL Exhibition game between the Steelers and Broncos”) can actually serve up this target the way marketers really like it!