Jack Myers TomorrowToday forecasts that annual Hispanic ad spend will increase by $800 million between 2018 and 2020. At the same time, total U.S. annual mobile & apps ad spend is expected to increase by over $16 billion, disrupting historical patterns of traditional media ad spending. Excluding mobile & apps provides a more accurate picture of Hispanic's share trend. Hispanic's share of total U.S. ad spend (excluding U.S. mobile & apps ad spend) is expected to reach just over 4.5% by 2020. Hispanic legacy/linear ad spend includes network TV, local and national spot broadcast TV, newspapers and consumer magazines, radio, and out-of-home. Hispanic digital ad spend includes online display, search, video and other ad spend.
Scroll down for details to download the full Jack Myers TomorrowToday detailed 45-page 2000-2020 Advertising, Shopper Marketing and Trade Communications Data and Forecasts report. Registered member company executives can download the report free; non-member companies can purchase the report for $4,950. If you have trouble downloading our report, please email email@example.com.